10 Tanning Salon Specials Ideas
Published June 23, 2025
A great tanning salon should offer unforgettable experiences. That’s why when it comes to building your tanning salons loyalty, filling your books, and standing out in a sunless sea of options, your spray tanning specials can make all the difference. These creative tanning promo ideas are designed to attract new clients, increase repeat business, and encourage referrals even during the slowest seasons (all while keeping your clients looking like golden goddesses).
Beyond your core services, seasonal promotions and limited-time offers can transform slow days into high-revenue opportunities. These tanning salon specials also give your loyal clients a reason to return and new clients a reason to try your salon in the first place.
Ready to glow up your marketing strategy for your salon? Stay tuned to see why these spray tan specials work, along with 10 spray tanning salon special ideas worth bronzing your calendar for.
Why Spray Tan Specials Work
Running seasonal promos and creative specials is about creating moments that bring in new clients, keep regular visitors coming back, and turn occasional tanning visitors into loyal glow-getters. Think of every tanning special as a way to position your salon as both accessible and aspirational.
A well-timed spray tan special can boost sales, increase client retention, and keep your salon top-of-mind. Think of them as small shifts that lead to a serious shine in your bottom line. These promo ideas help you cater to different goals while staying true to your brand. You don’t need deep discounts. You need smart, compelling incentives that speak to your target audience.
10 Spray Tanning Salon Special Ideas Just For You
Without further ado, let’s dive into 10 ideas you can use in your tanning salon:
Golden Hour Happy Hour
Offer 20% off spray tans booked during your salon’s slowest hours (think 10-11 AM on weekdays). It’s a great way to boost mid-week revenue and fill in the gaps between peak appointments. To promote on your social platforms, try a story countdown with a golden-hour filter and call to “Book Before Sunset.”
Pro Tip
To run a limited-time tanning promo in Vagaro, start by creating a discount in your Settings. Set an expiration date and time, then duplicate the discount for each day you want it to be available. You can also choose whether to limit how many times each client can use it! Perfect for creating urgency and exclusivity at the same time.
Buy 2, Glow for 3
This special is perfect for clients prepping for vacations, weddings or special events. Offer a free tan after two full-price sessions. This will increase retention while encouraging pre-scheduling future tanning appointments.
First Time, Flawless
This tanning special idea is to welcome your new clients with a $10 off their first tan and a complimentary exfoliating mitt. It creates an elevated first impression and makes it easier for them to commit to future tanning services at your salon.
Fundraising for a Cause You Care About
Offer a discounted rate for those who donate to a cause you are passionate about. Whether it’s related to the wellness industry or not, setting up your clients to get a tanning treatment while contributing to a charitable cause will be rewarding for both of you. If you have no idea where to start, here’s a list of charitable fundraisers you could choose from.
Pro Tip
In Vagaro, you can apply this discount right at checkout. Just make sure to add a note in the client’s profile confirming their donation. You can either collect the donation during the appointment or share a direct link so they can contribute to the cause ahead of time.
Bridal Bronze Bundle
Give the bride a free tan when four or more members of her bridal party book together at your salon. Add a mimosa station for the VIP experience brides will post about. This creates FOMO and engagement on your social channels, too!
Pro Tip
In Vagaro, this type of promo is called a “Service Bundle”. You can set it up by going to Settings, then the Service/Class Menu. From there, customize your bundle settings to include your tanning services so clients can book them together in one seamless appointment.
Summer Skin Starter Pack
Looking for another idea to boost retail sales in your tanning salon? Bundle one tan with a travel-size post-tan extending lotion or spray tan safe SPF Market it as the perfect “pre-vacation tanning kit” to drive urgency and retail sales. These bundles not only increase your average transaction size but also improve your client’s tanning results. It’s a win-win for your tanning salon business.
Monthly Glow Trial
Tempt clients into long-term tanning memberships with a discounted 1-month “unlimited bronze pass.” Feature benefits like VIP booking access and member only glow hours at your salon. Make sure to write how long the spray tan lasts in the service description, so you don’t end up losing money here.
Pro Tip
Want to offer a tanning membership? You can easily create one in Vagaro. Just head to Settings, then Things We Sell, and open the Memberships section. Need a walkthrough? Check out this step-by-step guide for more help.
Back to Bronze (Fall Fade Fix)
Offer a hydration boost add-on with every tan booked in September to refresh fading summer tans and keep clients glowing into the salon during cooler months.
Double Dip Deal
Bundle your classic tan with contouring or finishing powder for a red-carpet-ready glow. This is a great idea for clients who have events, photoshoots, or looking to glam “just because”.
Luxe Glow Week
When business is slow at your salon, consider running a flash promo where all spray tan upgrades like scents, hydration and shimmer boosts are 50% off. It’s a low-lift promo idea to increase ticket sizes and introduce clients to extras they might not usually try during their tanning appointments.
Pro Tip
In Vagaro, this type of promotion is called a Daily Deal. To set one up, head to your Settings, then go to Things We Sell, and create a new deal with all the details of your tanning special. Be sure to write a clear, enticing description and list any requirements or restrictions. Don’t forget to set a start and end date! Now you’re ready to spread the word through email or text marketing.
Promote Your Specials Like A Pro
Tanning specials are so much more than just discounts on your services and products. They’re opportunities to connect, convert, and create loyal clients who love their glow and your brand. With a little strategy and a lot of personality, your spray tan promotions can drive consistent bookings and elevate your client experience.
Use Vagaro’s built-in marketing tools to automate your offers, share them on social media, and keep your booking page fresh and irresistible. Whether you’re a seasoned tanning salon owner or just launching your business, keeping a steady flow of special offers shows clients that your brand is active, intentional, and focused on delivering glow-worthy value.
Because when your business shines, your clients do too—and that’s the kind of glow-up we’re here for.