CRM software
Client management software that puts relationships first
Build stronger client connections and grow with Vagaro’s Client Relationship Management (CRM) Software. Manage profiles, track retention, and communicate effortlessly- designed to help you market smarter and deliver personalized experiences every time.
Gain meaningful client insights
Client profiles that do the work for you
Keep every client detail—preferences, notes, and history—in one smart CRM profile so you can deliver a personalized experience every time.
Track where clients come from
See exactly which channels drive bookings—Google, Apple, Yelp, or Vagaro—so you can double down on what’s working and grow smarter.
Save details at the point of booking
Smart CRM starts early. Collect client info automatically during online booking so nothing gets lost and every appointment starts off right.
Filtered lists for smarter CRM marketing
Create segmented client lists based on visit history, spend, or service type to send targeted CRM campaigns that actually convert.
Stronger connections. Better customer experiences.
Customer tags for instant CRM insights
Label and organize clients by service type, frequency, or loyalty level—making it easy to find and reward your VIPs.
Integrated forms that build connection
Customize digital forms to learn client goals, preferences, and health details before they arrive—turning every visit into a tailored experience.
Retention tracker that keeps you growing
Instantly see who’s new, returning, or overdue so you can nurture relationships and boost retention without the guesswork.
“I love that Vagaro shows where clients are booking from. It definitely helps to know like if I wanted to market more and where to target my audience.”
Vanna Provo
Owner, Noir Haus Nails
Nail Salon in San Diego, CA
Pricing that fits your business
Client Management & CMS Software FAQ
- What is client management software and how does it help my business?
Client management software helps businesses organize customer profiles, track interactions, and deliver personalized experiences. Vagaro’s CRM tools keep all client preferences, notes, history, and insights in one place so you can strengthen relationships and improve retention.
- What does CRM software track for clients?
CRM systems track details like contact information, past appointments, product purchases, client preferences, and communication history. Vagaro’s CRM goes further by tracking forms, tags, retention trends, and booking sources—giving you a complete picture of every client’s journey.
- How can CRM software help me understand where my clients come from?
CRM platforms often show which channels bring in new clients. Vagaro tracks bookings from Google, Apple, Yelp, the Vagaro app, and more, making it easy to see what’s working so you can invest in the right marketing efforts.
- Can client management software help improve customer retention?
Yes. CRM tools identify returning, new, and inactive clients so you can take action to nurture relationships. Vagaro includes a built-in retention tracker that highlights client trends, helping you boost repeat visits without guesswork.
- How does CRM software support personalized communication?
CRM systems store client preferences, visit notes, and past interactions so communication can be tailored to each customer. Vagaro’s CRM offers built-in email, text notifications, smart filters, and segmented lists—making it easy to send targeted and meaningful messages.
- Is client data secure when using CRM software?
Most CRM platforms use encryption and security standards to protect client information. Vagaro provides bank-level security and compliance with industry-leading standards, ensuring every client detail and business record stays protected.