Vagaro vs. Gloss Genius. Software you won’t outgrow.

While Gloss Genius limits users with tiered pricing and annual commitments, Vagaro gives you the flexibility to scale on your terms. No forced upgrades. No long-term contracts, just the tools you need, when you need them.

As featured in

See how Vagaro stacks up against Gloss Genius pricing

How many staff members do you have?

1
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Monthly base subscription

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Marketplace value*

$600.00

Net revenue**

+ $600.00

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Monthly base subscription

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Marketplace value*

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Your cost

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*Your profit calculation is based on Vagaro's monthly average of 6 new customer bookings per staff member per month (at $100 per booking). *** Marketplace value minus subscription cost

Featured offered compared to GlossGenius

Based on Gloss Genius reviews and real user feedback, here are the areas where the platform falls short, and where Vagaro becomes the clear hero for your business.

Gloss Genius
Payments
Payments
As low as 2.2%
2.6% Flat (Plus 2.9% for invoice sends)
Buy now, pay later
Capital funding
Up to $500,000
Only up to $250,000
Capital funding to purchase POS
Instant Payout
1.75% Fee with $2,500 each payout up to 4 payouts per day
1.8% Fee with “Quiet Period Restrictions” not allowing payouts daily between 6:30PM and 9:00PM ET
Hardware POS
Customer Experience
Customer Marketplace
Customer booking app
2-way SMS for client communication
AI front desk
Customer check-in app
Live streaming
!
Calendar & Booking
Calendar management
Minimize gaps
Custom service hours
Waitlist
!
Must upgrade to gold plan of $56
Resource management
!
Must upgrade to gold plan of $56
Processing/gap time
Must upgrade to gold plan of $56
Synced staff calendar
!
Must upgrade to gold plan of $56
2-way calendar sync
Core Operations
Inventory management
Online store for retail sales
Automated purchase orders & drop shipping
Access levels to customize permissions
!
Must upgrade to gold plan of $56
Customizable commissions on services & products
!
Must upgrade to gold plan of $56
Time tracking for clock in & outs
!
Must upgrade to gold plan of $56
Payroll
$34/month + $5 per employee
$40/month + $6 per employee
Separate bank accounts for booth renters
!
Must upgrade to gold plan of $56
Forms
!
Must upgrade to gold plan of $56
Marketing
Fully customizable website builder
!
With limitations
SEO keyword blogs for website
Website announcement bar & pop-ups
Brand creation & logo design support
Advanced email marketing
!
Must upgrade to gold plan of $56
Text marketing with AI assistance & image uploads
!
Must upgrade to gold plan of $56
Automated review prompts with only verified customers
Email & text campaign automations
Extras
Free data transfer service with free onboarding
!
Data transfer only
Referral credit
University for continued support
24/7 human customer support
Industry event for networking and education

Krystal Harris

Owner and Cosmetologist, Coiled Salon

Hair Salon in Woodbridge, CT

More than basic marketing

Marketing automation

Both Vagaro and GlossGenius offer client messaging tools, but the depth of automation is where the difference shows. GlossGenius focuses on basic notifications and one-off messages, while Vagaro provides a fully automated marketing system including campaigns like Lost Customer re-engagement, Before-Visit preparation, and After-Visit follow-ups, allowing businesses to stay connected throughout the entire customer journey.

Customization & brand control

GlossGenius supports simple client communications, but those options are limited. Vagaro gives businesses more control over how their brand shows up across email and text. With Vagaro, you can attach images to text messages, design beautifully branded email layouts, and tailor messaging to match your business’ style. This level of customization helps beauty professionals present a more polished, consistent brand experience.

The Go-To Solution for Thriving Businesses
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Why a marketplace matters for your business

Visibility
New clients
Organic bookings
Better SEO
Boosted listing
Trusted platform

Hear from business owners who made the switch from Gloss Genius to Vagaro

GlossGenius is a registered trademark of GlossGenius. Comparison based on data as of 01/01/2026.

Vagaro vs. GlossGenius FAQ

Is Vagaro better than Gloss Genius for growing businesses?

For businesses planning to scale, yes. Vagaro supports advanced scheduling, marketing automation, team management, reporting, and client acquisition through its marketplace—features Gloss Genius has the very basic version of. Vagaro is built to grow with your business, not limit it.

What is Gloss Genius?

Gloss Genius is a booking and payment platform designed mainly for independent beauty professionals, offering basic scheduling, payments, and client management tools. Compared to Gloss Genius, Vagaro goes further by supporting not only solo pros but also growing salons, barbershops, spas, and multi-location businesses with deeper features, automation, and customization.

How much is Gloss Genius?

Gloss Genius uses tiered pricing, meaning the cost increases as you need more features—and lower pricing often requires committing to a yearly contract. Vagaro, on the other hand, offers flexible pricing where you only pay for the tools you actually use, making it more cost-effective as your business grows.

Is Gloss Genius free?

Gloss Genius is not free. While it may offer a trial period, ongoing use requires a paid subscription. Vagaro also does not offer a fully free plan, but it delivers significantly more value in their free trial through advanced marketing tools, marketplace exposure, payment processing and operational features that help businesses generate more revenue.

How much is Gloss Genius a month?

Gloss Genius monthly pricing varies by tier, with higher costs if you don’t commit to an annual plan. In comparison, Vagaro’s monthly pricing is more flexible, allowing businesses to start small and scale up without being locked into long-term contracts.

How does Vagaro compare to Gloss Genius?

While Gloss Genius focuses on simplicity, Vagaro provides a more robust all-in-one platform. Vagaro includes automated marketing campaigns, a built-in marketplace for new client discovery, customizable workflows, and lower payment processing rates—giving businesses more control and growth potential than Gloss Genius.

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