Brows By Nay: When It’s Time to Fly Solo, Vagaro Makes the Transition Seamless
How Brows By Nay Built a Thriving Brow Business with Vagaro
For Naomi Isabella, owner of Brows By Nay, going solo wasn’t about walking away from something—it was about stepping fully into what already felt right.
Naomi has been doing brows since 2008, starting her career after working in hair. At first, she wasn’t sure brows would be her thing. But it didn’t take long to realize there was something special about the work.
People tell you their life story in 15 minutes,” Naomi said. “What other job gives you that?
In a short appointment window, she found connection, trust, and confidence both from her clients and in her own skill. Doing brows didn’t feel like work, which ultimately made it feel like a calling.
Knowing When You’re Ready for More
After years in the beauty industry, including time in salons and retail environments, Naomi had built a loyal client base and deep experience. She had grown into the role, refined her craft, and learned what kind of professional she wanted to be.
Eventually, the next step became clear. That’s when she chose to look at a Phenix Salon Suites for her own space:
It didn’t feel scary – it felt right,” she shared. “I sat in the studio and thought, ‘yeah, this makes sense.’
Opening Brows by Nay as a solo business owner was a decision rooted in readiness. Naomi wanted more control over her schedule, her space, and the client experience she had spent years perfecting.
Choosing Software That Understood the Industry
When it came time to choose business software, Naomi compared Vagaro and Square. Both were capable, but one felt truly aligned with her work. When it came to the main differentiator, she shared:
Vagaro just made things easier for our industry.
Vagaro stood out because it wasn’t built around products or transactions alone. It was clearly designed for beauty professionals offering services, building relationships, and managing their businesses in real time.
The layout was easier to navigate, the features felt intuitive, and the platform reflected how beauty businesses actually operate.
The Feature That Sealed the Deal: Forms
One feature mattered more than any other for Naomi: digital intake and consent forms.
With Vagaro, forms are automatically built into the booking flow, sent to clients ahead of appointments, and stored directly with each visit.
Naomi customized Vagaro’s form templates to fit her brow and waxing services, giving her peace of mind without adding extra tools or steps to her workflow.
Running a Business From Her Phone
Like many solo professionals, Naomi runs most of her day-to-day business from her phone, and Vagaro’s mobile-first experience makes that easy.
From scheduling and payments to service descriptions, everything she needs lives in one place. She even used Vagaro’s AI tools to help draft service descriptions, editing them to match her voice.
It helped me get started without staring at a blank screen.
Building What’s Next, One Appointment at a Time
Today, Brows by Nay is a reflection of everything Naomi has built over the years. Going solo didn’t mean starting from scratch. It meant giving her experience the space to grow on her own terms.
With Vagaro supporting her business behind the scenes, Naomi can focus on what matters most: showing up for her clients, refining her craft, and thoughtfully planning what comes next. From adding new services to exploring marketing tools and eventually expanding into a larger space, her business is evolving at a pace that feels right.
It’s not about rushing. It’s about readiness.
And when it was time to fly solo, having the right tools made the transition feel seamless—allowing Naomi to step confidently into the business she had been building toward all along.
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