How to Choose the Best Tanning Salon CRM Software: Top Solutions Reviewed
Running a tanning salon without a CRM software is like captaining a ship without a steering wheel. Imagine having plenty of wind in your sails and a talented crew, yet lacking the crucial direction needed to navigate through client preferences and operational complexities. This is where a robust tanning salon CRM software becomes your guiding star, ensuring smooth sailing amidst the myriad tasks of appointment management, client relations, and strategic growth.
What is CRM Software?
At its core, a quality tanning salon CRM software serves as your salon's command center—a centralized platform designed to streamline operations and enhance customer experiences. From seamlessly managing appointments and maintaining a comprehensive client database to sending automated reminders and leveraging powerful marketing tools, CRM software empowers salon owners to focus less on administrative tasks and more on delivering exceptional service.
By integrating various functionalities into one cohesive system, CRM software enables tanning salon professionals to stay organized, efficient, and responsive to client needs. Whether you're a seasoned industry expert or just starting out, choosing the right CRM solution can significantly impact your salon's productivity and profitability.
In this article, we'll explore the essential features to consider when selecting a tanning salon CRM software, hear insights from industry pros like yourself, and review some of the top-rated solutions available today. Get ready to navigate the waters of salon management with confidence—let's find the perfect CRM software tailored to your unique business needs.
Key Features to Consider
Not all CRM software is created equal—especially when it comes to the unique needs of tanning salons. Whether you're managing regulars who never miss a bronzing session or attracting walk-ins during peak season, your CRM should be equipped with tools that make operations smoother and customers happier.
Here are the key features to look for when choosing a tanning salon CRM:
Appointment Management
A powerful appointment management system is non-negotiable. The best tanning salon CRM software lets you set up and manage appointments quickly, with features like real-time availability, online self-booking, waitlists, and automated scheduling buffers to prevent overlaps. Bonus points if it allows for easy rescheduling or cancellation via text or app.
Client Database
Great service starts with knowing your clients. A built-in client database stores key info like visit history, preferred tanning beds, skin types, and purchase behavior. This helps staff deliver more personalized experiences and makes marketing much more targeted (hello, custom tanning package upsells!).
Automated Reminders
Text and email reminders aren’t just convenient—they're revenue-savers. Automated reminders help keep your calendar full by reducing no-shows and ensuring clients arrive on time. Look for CRM systems that allow customizable messaging, timing, and even confirmations through SMS.
Marketing Tools
The right CRM should help you promote services, send out seasonal specials, and re-engage lapsed clients—all without leaving the platform. Email blasts, text campaigns, and loyalty programs can all be driven through built-in marketing tools. Some even offer analytics to track open rates and campaign success.
Integrations
Whether you use accounting software, a payment processor, or social media scheduling tools, your CRM should play well with others. Look for integrations with platforms like QuickBooks, Mailchimp, or payment systems like Stripe and Square. The more connected your tools, the less time you’ll spend juggling systems.
Top 4 Tanning Salon CRM Software: What Pros Like You Are Saying
Vagaro
Overview: Vagaro is perfect for tanning salon professionals with businesses of any-size. Whether you’re a solopreneur or manage multiple locations, Vagaro offers a unique pay-as-you-play pricing and feature model—sign up for what you need, or don’t.
Capterra User Review: “Overall, I have had a good experience with Vagaro. I like the easy of scheduling and I like that I can hold my appointments/time slots with a deposit and then I don't have to pay the full amount.” (July 3, 2025)
TanTrack
Overview: TanTrack is designed for tanning salon operators looking for comprehensive management features. It offers robust scheduling, inventory management, and customer relationship tools tailored specifically for the tanning industry.
Capterra User Review: “I think they don’t really care about your company I think they’re doing just enough to get by and I’m seriously sick about how much I’ve spent on it.” (August 4, 2022)
Tan-Link
Overview: Tan-Link provides tanning salons with a flexible and intuitive CRM solution. It focuses on enhancing customer experiences through seamless appointment scheduling, automated reminders, and customizable client profiles.
Capterra User Review: None available.
SalonTouch Studio
Overview: SalonTouch Studio is an established name in salon management software, offering tailored solutions for tanning salons. It features robust appointment booking, inventory tracking, and customer management tools to streamline operations.
User Review: "SalonTouch has many easy to use features to help store client information and make sales." (June 06, 2018)
The Best Tanning Salon CRM Software: What Are YOU Looking For?
Running a tanning salon is more than just keeping the beds warm—it’s about creating a smooth, professional experience that keeps clients glowing and coming back for more. The right CRM software helps you do just that, freeing up your time to focus on what you do best.
So, what do you need from your software? Start there. Then match that need to the tools that work with your budget, your staff, and your business goals.
If you're ready for a software that backs your success every step of the way, consider a complimentary 30-day trial of Vagaro and see what you can achieve.