Microblading Marketing: How to Grow Your Permanent Makeup Business

Microblading is one of the fastest-growing beauty services, and clients are willing to invest in perfectly shaped, natural-looking brows. But with more technicians entering the market every year, standing out takes more than just great artistry—it takes smart marketing.

Whether you’re just starting out or looking to scale, here’s how to market your microblading business effectively and attract a steady stream of clients.

1. Optimize Your Microblading Website for Local SEO

Most microblading clients search online before booking. That means your website needs to show up in search results.

• Use keywords like “microblading near me,” “permanent makeup in [your city],” and “eyebrow tattooing services” throughout your site.
• Create a Google Business Profile so your salon appears in local searches and maps.
• Add high-quality before-and-after photos with keyword-rich captions.

Pro tip: Vagaro lets you list your business on its marketplace so new clients can discover and book with you directly—no extra SEO knowledge required.

2. Leverage Instagram & TikTok for Brow Transformations

Brows are visual. Social media platforms like Instagram, TikTok, and Pinterest are goldmines for microblading marketing.

• Post before-and-after transformations.
• Use trending hashtags like #MicrobladingBrows, #PermanentMakeup, #PMUArtist alongside location tags.
• Share behind-the-scenes content, healing process videos, and FAQs to build trust.

Consistency is key—posting just 2–3 times per week can keep you top of mind with potential clients.

3. Collect & Showcase Client Reviews

Word-of-mouth is powerful, and in the digital age, reviews are its modern form.

• Ask happy clients to leave Google or Vagaro reviews.
• Share testimonials on your website and social media.
• Create highlight reels or pinned posts that feature glowing feedback.

Clients want proof that their brows are in safe hands—reviews provide that credibility.

4. Run Seasonal Promotions & Referral Programs People are more likely to try microblading if there’s an incentive. Try offering: • Seasonal promos: “New Year, New Brows” or “Back-to-School Confidence.” • Referral discounts: Give both the referring client and new client a small perk. • Package deals: Combine microblading touch-ups with other services like lash lifts or facials.

With Vagaro, you can create promo codes and track loyalty programs directly in your booking system.

5. Educate With Content Marketing

Your clients may not understand the healing process, touch-up needs, or the difference between microblading, shading, and powder brows. By educating them, you establish yourself as the expert.

• Write blogs on your website (like this one!).
• Share quick video explainers on Instagram.
• Create a FAQ page with answers about pain, healing, and aftercare.

Educational content builds trust—and trust converts into bookings.

6. Automate Your Client Communication

The follow-up matters just as much as the first appointment. Automated texts and emails can help you:

• Remind clients about touch-ups.
• Send aftercare instructions.
• Re-engage past clients with offers.

Vagaro’s built-in email and text marketing makes this simple—no extra software needed.

Final Takeaway: Marketing Makes the Difference

Being a talented microblading artist is only half the job. The other half? Making sure people know about you. By optimizing your website, posting consistently on social media, collecting reviews, and running promotions, you’ll build a steady pipeline of clients.

With Vagaro’s all-in-one platform, you can list your services, manage online booking, run promotions, and send automated marketing—all while focusing on what you do best: creating flawless brows.